Key Terms: Sign up to BetMGM and place a £10 qualifying bet at odds of evens or greater within seven days of registering to unlock four free bets: a £10 free bet builder, a £10 football free bet, a £10 horse racing free bet, a free £10 acca.

Positives: You get four times your first stake in free bets - making this one of the best-value free bets deals available in the UK. Key Terms: Register using the code 'WELCOME40', deposit £10 and place a £10 qualifying bet on any sport at odds of evens or greater.

Get £30 in free sports bets to be used as you wish, along with £10 50 free spins on Betfred Casino slots. Positives: This offer contains great value and allows you to place free bets on any sports or markets you like.

Key Terms: Sign up with Tote and place a first bet worth £10 on any racing market. In return, get pools free bets worth £30 for all racing markets. You also get 20 free spins for 'The Goonies' slot game. Positives: This is the only free bet sign up offer in the UK that gives you free bets for pools betting and bonus spins.

The free bet can be placed on any sport or market you like. Negatives: The £20 free sports bet can't be split up - it has to be placed as one single.

We've scoured the online betting scene to pick out three of the best free bet deals available on a regular basis after sign-up:. The element of surprise adds nicely to this free bets promotion, which rewards regular punters.

Opt in to the Free Bet Club and place £25 on accumulators within a week to receive two free bets - one worth £5 and one worth £ This is one of the more generous free bets clubs we've come across.

Fitzdares has a weekly loyalty scheme which rewards you with a £10 free bet on a Monday when you place £70 or more across seven or more bets the previous week.

This is a good free bets offer for regular bettors, even if the qualifying amount is on the high side. We expect the best football betting sites to look after punters with lots of free football bets. Part of the MGM Resorts International umbrella, make no mistake, this is a heavyweight entering the ring.

SBK, Smarkets' Fixed Odds Sportsbook, is a premier UK betting site offering top odds, advice, and bespoke features through an award-winning app.

The Football Pools offers betting on sports and casinos, with an added original Football Pools Classic featuring £3 million score draw jackpots. There are so many free bets or new customer offers for those joining a bookmaker, but free bets for existing customers are harder to find.

We have researched for you though and discovered all the bookmaker free bet clubs available. To find what we think are the best use the filters above to choose loyalty offers and best. Bookmakers are becoming better at rewarding the loyalty of their customers and many have set up free bet clubs to offer regular bonuses as well as the joining offers.

Essentially what these do is provide free bets after the customer has placed a number of bets, sometimes certain types of bets. Terms and conditions always apply to these offers so please check those fully. These offers are all subject to change but we have written a whole article entitled the best weekly free bet clubs explained so check that out to see what is available now.

Aside from the free bet clubs, bookmakers offer many other promotions for your loyalty. Some of these offers for existing customers include.

You can read through examples of all these offers on this page. Simply pick loyalty offers from the filters above. Love the idea of wagering without the risk? Then No Deposit Free Bets are for you! A rare find, these allow a sneak peek at a bookmaker with potential for real winnings, sans the initial risk!

More common in casinos, check our casino offers page for more. Free bets without placing a deposit are extremely popular of course as these offer an opportunity to try out a bookmaker and to try to win some real money without the initial risk.

Because these are a very good offer they are expensive promotions for bookmakers to run and so are few and far between. Some no-deposit free bet offers are limited for a short time or a certain number of free bets are made available.

No-deposit casino offers are more popular than no-deposit free bets. Visit our casino offers page to see the no-deposit offers available there.

Here is a selection of questions you should consider when looking through the terms and conditions of the free bets. Make sure you are familiar with the terms and conditions of free bet offers when you are looking to take advantage of a new customer offer.

We highlight significant terms and conditions of free bets by each welcome offer listed on this page but each offer also has further terms and conditions which you can see on the landing page after clicking through. Let's take a closer look at the types of bookmaker offers and free bets you can expect to find when looking to open a new account online.

With lots of different terms being used, understanding bookmaker sign up offers can be difficult. Here is a guide to some of those terms and what they mean.

These are typically where the amount of your first deposit is used as the qualifying amount of the deposit bonus.

Many people call these free bets matched deposit but really they are deposit bonuses, so you receive more funds in your account which you can then use for betting, as opposed to receiving a free bet token.

They're often based on your first deposit amount, not just free bets. Deposit £50, get £50 more! But remember, turnover requirements can be high, so bet wisely!

Normally turnover requirements are added to the terms of these offers and these can be quite onerous. We have seen as high as 15x turnover requirements on deposit amount and bonus amount.

So on a £50 deposit that could mean, £ would have to be wagered before any funds can be withdrawn. So read the terms and conditions of these bookmaker offers thoroughly.

You shouldn't change your betting patterns to obtain specific offers so it may be that you dont want to claim the full maximum deposit bonus as to withdraw, it may mean you need to be more than you normally would want to. That is not sensible or responsible gambling.

For those who typically bet larger amounts though, deposit matches can be a good way to gain extra funds for your betting bank.

Examples of free bets matched deposit include. Cash Back offers, another name for deposit bonuses, can seem enticing but be sure to read the fine print!

While they may not provide immediate cash withdrawals, they can be advantageous when offered by betting exchanges or spread betting companies. Another name for deposit bonus offers but the term cash back may be misleading as it is unlikely you will receive any cash which is immediately allowed to be withdrawn with this form of offer.

However sometimes these can be very good offers, for example when a betting exchange or spread betting company offers such an incentive. With these offers, as ever, it is really important to understand the full terms and conditions. Examples of cash back welcome offers are.

Make the most of Matched Free Bets! But an 'up to £25' deal could match your £5 bet with a £5 free bet. Matched free bets are typically on the first bet placed and are sometimes referred to as free bet matched stake offers. So when you open a new betting account make sure that you are aware of the welcome offer terms and conditions.

Your first bet is often the qualifying bet for the offer, so if for example the welcome offer is bet £25 get £25 free bet and you make your first bet £5, you would not qualify. Sometimes though the headline amount is the maximum, so the offer may be bet up to £25 and get your first bet matched up to £ So in that example a £5 bet may get a £5 free bet.

You also need to look out for other qualifying terms though. Matched free bets also explain multiples of free bets higher than the initial stake.

Examples of matched free bets include. Fortunately there are stricter rules in place now as to when a bookmaker may and may not call a welcome offer risk free. These are rare offers as normally there is a risk involved in depositing and making a qualifying bet in order to be able to claim a free bet.

The free bet you get after qualifying for it may well be risk free, but you would have needed to take a risk with your first bet. So you may see these promoted as, say Bet £10, Get a £10 risk free bet.

Remember though, you are taking a risk with your first £10 bet which of course you can lose. Risk-free bets sound enticing, right?

Remember, there's still a risk with your qualifying bet! Bet £10, Get £10 risk-free may sound good, but your initial £10 can still be lost.

Stay informed, bet smart! Another version of this may be a no deposit free bet. You are more likely to find no deposit offers for slots or casino, sometimes referred to as free spins. Keep in mind though there are often many terms applied to these, such as the maximum you can win, how many times you need to turn over your stake etc.

Another way in which bookmakers may use the term risk free is in the situation where they will give you a free bet if your first bet loses.

However it would be wrong of them to call this risk free. You would need to stake an initial bet with your money, which you could lose and then typically if you do lose they will give you a free bet up to a certain amount.

ie this may be bet £10, get a free £10 bet if you lose. However you have taken a risk as the free bet cant be withdrawn as cash. These aren't great offers as nobody intends to lose their first bet of course and if you win as planned, you get no bonus at all. Examples of these type of offers include.

Another variation of deposit match offers. This is really just different terminology with different terms and conditions attached to the offer. So rather than receive an amount of your deposit as a deposit bonus, you would be allocated betting credits or free bets. These sign up offers have become really popular recently and bookies use them to encourage sign ups around large sporting events.

So rather than offer a free bet, they will offer larger odds on a popular bet to a certain stake. Sometimes these can be very good offers if the winnings are payable in cash and can be withdrawn. However it is more common to see the winnings paid in free bets.

So if the selection wins you would receive your normal returns to a £1 stake but additionally £20 in free bet credits. These offers sound very attractive and can suit you if you want to make small stakes only. Profit Boosts, akin to enhanced odds, boost your winning's profit!

Not as common due to their complexity and non-specific nature, but they could prove a gamechanger, so keep an eye out! Similar to enhanced odds or price boosts but based on profit instead. So the offer could be double the profit of your first bet or first x bets up to a certain amount.

These aren't so common as they can be difficult for the customer to understand and they aren't normally specific to an event or outcome. Money Back Special Bets offer a free bet if a specific event occurs—bettor bets on a football match, certain player scores, get a free bet!

However, it's just a free bet, not your cash back. So, win on that free bet to retrieve your initial stake. These free bet offers are linked to something specific happening. Such as place a bet on a football match and get your money back as a free bet if a certain player scores.

Or bet on a horse in a certain race and get your money back as a free bet if that horse falls. Often these types of offers can be available to existing as well as new customers. Be careful though as you dont get your money back! You are rewarded a free bet which is very different as you would then need to win on that free bet to try and get your original stake back.

Promotional codes, promo codes, bonus codes, offer codes! These all refer to a code which needs to be placed upon registration with a bookmaker in order to receive the bonus or offer available. Often when you click through to a bookmaker site from a site such as OLBG, if any offer code is required it will be carried through and automatically added to your registration form.

If in the terms of the offer a code has been requested, double check that it has been entered when you register or you may not be eligible for the offer.

Some free bets are only available if you register your new betting account via a mobile device. Some betting sites are specifically trying to attract users who bet via their phones so reserve their offers or provide better offers for those who register on a phone.

At OLBG we can have a different list of free bet offers showing if you access the site via mobile than if you access it via a desktop computer. So take a look at our free bets list on your phone also to see if there are any specific mobile free bets or betting apps offers.

A free bet is a bet which is provided by a betting site for a customer to place and then benefit from the winnings. Free bets are commonly used as welcome offers to encourage new customers to register with a new betting site.

As many as you like, however you will be restricted to one account per bookmaker and therefore one free bet sign up offer per site, but there is no limit to how many different bookmakers you can have accounts with.

Your free bet will normally be available straight away after making your initial deposit or qualifying bet if required. Where your free bet token appears will vary by bookmaker.

Sometimes you will be issued with a bonus code to use but often you will be able to apply your free bet in the bet slip when you place your next bet. The sport and event which you can use your free bet on will be detailed in the terms and conditions attached to your free bet offer. Check those terms carefully as there may be other conditions such as the odds and type of bet which you may place using your free bet.

Winnings from your free bet can normally be withdrawn but not the free bet stake itself which is not normally returned with any winnings.

However terms vary and sometimes your winnings from your free bet will need to be turned over known as roll over requirements several times before you can withdraw. No deposit free bets for sports betting are rare.

If we find any we will add the offers here. No deposit casino offers are more common, head to our casino offers page for a list of these.

The UK's #1 Site for all Betting Offers, Free Bets and Sign-Up Bonuses. Exclusive free bet offers with the best bookmakers worth £ this March The Independent guide to the latest bookmaker free bets and betting sign up offers, plus other exclusive online betting offers and bonuses available in the UK The best free bet offers are generally provided by the big brands, such as Bet and Paddy Power, as they have the budget to provide highly competitive

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Users can claim up to £50 in free bets when they bet £ While the qualifying bet is bigger than most other bookmakers, the bonus is also bigger. To sweeten the deal, players will also get 50 free spins to use on Starburst, worth £5. Ladbrokes often leads the way in terms of innovative features and bonuses.

New players are able to settle in with £20 in free bets when they sign-up and stake £5 on sports. Once the bet is placed, you will receive four £5 free bets instantly.

If you do not use these within seven days, they will expire. As a new customer at Betfred , you can claim £40 in free bets when you bet £10 at the site.

The bonus can be claimed using the Betfred welcome bonus WELCOME40 and can be claimed by new customers signing up any day of the year except for Grand National Day. It is worth noting that only players making a debit card deposit can claim the offer. If you take a trip down any British high street, there is a strong chance you will bump into Coral - a betting staple in the UK.

It has a stand-out promotions section, with free-to-play promotions like Football Super Series instantly grabbing my attention. When you visit Coral online, you will be greeted by a plethora of sports betting options, with the operator covering everything from football to esports while also offering excellent casino and bingo options for punters who are looking for something different.

Planet Sport Bet burst onto the UK sports betting scene in and quickly cemented its place as a go-to bookmaker for thousands of sports fans.

If you are a new customer at Planet Sport Bet, you can get your hands on an excellent welcome bonus. New players can claim a £10 free bet when they bet £10 using the Planet Sport Bet promo code bet10get10promo.

The qualifying bet must be at odds of evens or higher. As a new site, it should be no surprise that the operator has a stylish website design, which has also been optimised perfectly for mobile use. If you are a football or horse racing fan, Planet Sport Bet should be a priority.

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The site has the best price boosts, acca bonuses, and cash-out features of any UK bookmaker and would be my first choice if you're interested in having access to a variety of football markets.

I am an experienced sports betting journalist with over a decade's experience in the industry. Throughout my career, I have covered a range of sports, including football, boxing, rugby, UFC, and darts.

Football has always had my heart, though, and when I am not working, you will be able to find me on football terraces up and down the country. In my reviews, I want to share my industry insights with readers and point them in the direction of the best offers, bookmakers, and bets.

There are plenty of free bets available in the UK, so how do you know which ones are worth claiming? You would think that, given the fact they are free, all of them are worth claiming, but that is not always the case.

In this section, I will break down the key factors to help you determine whether or not to claim a free bet. Firstly, the value of the bet is important.

So what terms and conditions should you be paying attention to? Wagering requirements are one of the first things I look for when deciding the credentials of a bet. A bet can be tempting, but if it comes with stupidly high wagering requirements that feel unachievable, then I will avoid it.

Likewise, I would also check out the minimum odds of a free bet. For example, some free bets may only allow you to bet on multiple bets with long odds on each selection.

These are best avoided. Instead, look for free bets that have good minimum odds that actually have a chance of winning. Bet settlement is a vital aspect, ensuring clarity on when your qualifying bets will be finalized and winnings credited.

A sportsbook may offer a risk-free bet, instead of free bets, meaning that you'll get bonus bets or bet credits if your wager loses. Keep an eye out for any payment method exclusions that might be in place, as some brands may enforce certain transaction method restrictions from qualifying for free bets.

Most often bonuses aren't available with wallets like Skrill and Neteller and are only eligible with debit card deposits. Additionally, consider the minimum deposit required to activate the free bet.

Most bookmakers have specific criteria regarding the initial deposit to unlock the offer. Take note of the customer offer eligibility, as certain promotions may be reserved for new members or specific demographics.

It's also worth mentioning that sportsbook bonuses for newly registered individuals, come with an additional set of terms such as one welcome offer per user, household, and IP address, specific bet stake, bet types, and specific market e.

Premier League, Cheltenham Festival, etc. There is no point in claiming a free bet if you are going to have issues getting the money out of your account.

Payments are less of an issue, but withdrawal requests may still be a problem you might run into from time to time. I recommend just checking the eligible withdrawal methods before you claim a free bet, as well as the time it will take for the money to appear in your bank.

Certain, online bookmakers are well-known for fast withdrawals. Safety and security are paramount when gambling online, and the first thing I do when I visit a new site is scroll to the bottom and check it is certified by the United Kingdom Gambling Commission.

After this, I check reviews to ensure the site has a good reputation, looking at everything from its payment methods to its customer service options. I have thoroughly researched and reviewed each of the bookmakers listed in this guide and would recommend claiming a free bet from any of them.

I have worked in and around the gambling industry for years, but more importantly, I am an experienced sports bettor myself. I have tried just about every bookie in the UK, and know what to look for when it comes to a quality sports-betting experience.

As a sports bettor, I would never recommend any bookmaker or casino that I would never use myself. All of my reviews are fact-checked by the gambling team here at The Sun, which comprises industry experts and insiders.

Free bets do exactly as they say on the tin: provide punters with a bet free of charge. Of course, there are restrictions in place, with bookies not allowing you to simply place the bet on anything you want.

Customers will also only get the winnings from the free bet, and not just the betting amount. As much as I would love to put a £50 free bet on Man City to beat Burnley at home and then collect the stake and the winnings, that is not going to be the case. Free bets are one of the most popular types of betting bonuses available, and they can come in all different shapes and sizes.

If you are going to claim a free bet, chances are it will be one of the following types:. Of course, the most common type is simply a standard free bet that is credited to your account.

In many cases, as you will see with the promotions listed above, you will need to place a qualifying bet to get your hands on these. In this instance, players will need to place a qualifying bet, and, if this bet loses, they will then receive their money back as a free bet, effectively providing them with a type of insurance.

Loyalty programs are another way bookies will reward customers with free bets. In these instances, punters will often need to wager a certain amount over a period of time to be rewarded. For example, you may need to wager £20 a week to receive a £5 bet at the end of the week. If you have any questions or concerns about claiming free bets, the following questions may hold the answers.

Free bets are given to the player free of charge. In some cases, you may need to meet certain requirements or have unlocked the bet through previous bets. Get 3x £10 Free Bets on selected markets. Free bets expire in 7 days. org Please gamble responsibly.

New cust only. Exclusions apply. Stake not returned. Once the bet is settled, get a £10 free fixed odds bet plus a £5 free Total Goals football spread bet and a £5 racing Winning Favourites spread bet. The second £10 free fixed odds bet, £5 free Total Goals football spread bet, and £5 racing Winning Favourites spread bet will be credited 24 hours later.

Free bets expire in 28 days if unused. New Customer offer YSKARZ. Place a min £5 bet on the sportsbook at odds of min EVS 2. Free bet rewards valid for 30 days. Only deposits via Debit Cards will qualify for this offer.

New Customers Only. Opt in and bet £10 on football odds 2. No cash-out. Get 3x£10 Free Bets for set markets and a £10 Slot Bonus for Big Bass Splash, 30x wagering, to withdraw max £ Rewards expire in 10 days.

Card payments only. Free bet available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Free bets available to use on selected sportsbook markets only. System bets no eligible. New Customer offer. Rewards valid for 30 days. SMS verification required.

Only deposits via cards or Apple Pay will qualify. Please Gamble Responsibly. Sportsbook only. Bet Responsibly. Win part of each-way bets only. Play Safe. From on Free bets expire after 30 days. Further terms apply. New UK customers only. Min Stake: £5. Maximum Free Bet: £ Overall odds: 3. Free Bets available upon settlement of the qualifying bet.

No wagering requirements on free spin winnings. Debit Card deposit only exclusions apply. This offer is valid 7 days from the new account being registered.

Bet the Responsible Way. Full terms apply. New UK and ROI customers only. Min £10 first deposit using Debit Card. Place a bet of £10 at min odds of 1. For new Ireland and Malta customers only. Free bets are credited upon settlement of qualifying bets.

Distribution of Free Bets may vary depending on territory. odds Evs. Sign Up using the promo code b25g10fb and make a minimum deposit of £ Place a minimum £25 bet on any selection with minimum odds of evens 2. To qualify you must bet a minimum £25 in the promotional period and within 24 hours of Sign Up.

Free bet credits will be subject to an expiry period of 7 days from date of issue. deposit £ This bet must be settled within 14 days of bet placement to qualify for the welcome free bet offer.

Max one £10 Free Bet. Losses will be refunded on first bet only, as a free bet - up to £ Users cannot back and lay the same selection on the first bet. Be Gamble Aware. deposit of £ Qualifying real money bet of £ Min odds greater than or equal to 1. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault.

Please gamble responsibly. FREE BET VALID FOR 7 DAYS. Deposit £10 or more and place a £10 bet at min odds 2. Get a £10 free bet. Free bets expire after 7 days. A "Qualifying Bet" is a first settled real money single or multiple bet of £ Place a minimum 2x £10 pre-match 4 leg acca cash bet where odds accumulate to 3.

Cashed Out, Asian Handicaps, Draw no Bet wagers or bets with void legs do not qualify for this promotion. Free Bet credited every Monday by 12pm. Maximum 1 free bet per customer per week available from this promotion. NEW CUSTOMERS ONLY. MAX ONE £10 FREE BETS. Place a minimum £15 bet on any selection with minimum odds of evens 2.

To qualify you must make a minimum deposit of £15 and bet a minimum £15 in the promotional period and within 24 hours of Sign Up. bet, are one of the biggest and best online betting sites in the UK right now, and as such are firmly placed as a fan favourite.

Starting out from the beginning the bonus amount is excellent, with £30 providing users with ample opportunities to explore their betting site to the fullest. It also surpasses the likes of Coral and Ladbrokes and is certainly nothing to be sniffed at.

The qualification odds are also worth noting, in the fact they are actively the lowest out there. This then allows for players to mitigate the risk of their initial bet all whilst still being able to claim their £30 in bonus funds.

However, the single best thing about this free bet offer is in how the free bets can be utilised by players. Whereas others offer £10 bet tokens that must be used in their entirety, bet allows players to spend these in whatever way they see fit.

Be this £1, £5, £10 or even the full £30 should they wish, permitting users far more freedom and control over how they wish to play with their hard-earned free bets, instead of being forced into using them in certain ways.

The lengthy expiration window plays into this as well, with the funds not expiring unless an account is inactive for 90 days or more. Again most others only offer seven days, forcing players into using their free bets before they expire, but not necessarily when they want to. On the whole, all of these factors combine into what is comfortably one of the best sign up offers out there, offering players one of the best sets of free bets around, all whilst giving them more control and freedom than any other sign up offers around.

We utilise our extensive experience and expert knowledge of the betting industry in combination with industry leading metrics such as the UK Bookmaker Awards UKBA when reviewing each free bet offer.

This is one of the landmark methods we use to evaluate all of our bookmakers and acts as a cornerstone of much of our analysis. An entirely data-driven approach is taken as a team of over 15 people breaks down over 1.

Across theses 12 months, all areas of betting sites are regularly tested, ensuring data is collected as accurately and recently as possible, with updates being released throughout the year.

Rankings across multiple core categories including football markets, welcome offers, customer service and betting experience are compiled and published. All bookmakers ranked are then ranked out of 26, depending on how well they rank in each category, so customers can see exactly how and why each performs well and where.

A final overall ranking is then provided, allowing players to see the best from the rest and everything in between. The free bets amount is central to each and every sign up offer, and are arguably the most important. We test each offer by regularly comparing and checking all the different offers around to see which offer allows you to claim the biggest bonus.

Qualifying stakes simply means how much you are required to wager in order to claim your free bets. Qualifying odds are another important factor, with these being the minimum odds of the qualifying bet you need to place to receive your free bets. In theory, the lower the minimum odds, the more likely you are to win your qualifying bet and then, in turn, make a profit.

Expiry dates are another important aspect that needs to be evaluated, as the longer players have to use their free bets, the better.

This is because it allows users to use their free bets as and how they wish to, instead of being forced to use them within a certain time window.

Most bookmakers offer a seven to day window, while the best free bet offers see expiry dates of 60 days or more. The easier the process of signing up to a bookmaker the better as it allows all players to be able to claim and make use of these great free bet offers without any fuss or hassle.

If the sign-up process is too difficult or has numerous complicated steps, that could cause players to accidentally miss out on claiming their sign-up offer altogether. We regularly test this via our own experiences when signing up and by thoroughly evaluating the process at regular intervals throughout the year to ensure you know which bookmakers sign-up processes that are easiest to understand.

The more markets you are able to use these on the better as it gives you more freedom in how you use these, but also provides greater variation and the ability to spread these across multiple markets. Most bookmakers allow you to use these across any of their sports betting markets, with very few limiting you to select selections.

I have been an avid sports bettor for five years now, and during this time, have managed to build up a wealth of experience with all different types of bookmakers. I have spent my time researching many different aspects of each bookmaker, always making sure to keep an eye out for the best betting sites around.

I used all the most important information and knowledge I have gathered over the years when creating this article, making sure you have all the information you need when deciding on your bookmaker of choice.

The UK Bookmaker Awards UKBA is an industry-focused event that take a data-driven and user-tested look at the major bookmakers in the UK and ranks them in a number of different category.

This is one of the landmark methods we use to evaluate all of our bookmakers and acts as a cornerstone of much of our analysis and here is why:.

An entirely data-driven approach as a team of over 15 people breaks down over 1. Across the 12 months all areas of betting sites are regularly tested, ensuring data is collected as accurately and recently as possible, with updates being released throughout the year.

Rankings across multiple core categories including football markets, welcome offers, customer service, betting experience and much much more. All bookmakers ranked out of 26, depending on how well they rank in each category, all broken down, so customers can see exactly how and why each performs well and where.

Each bookmaker's odds that they offer on their football markets is assess continuously to gather a strong understanding of just how competitive their odds are. The UKBA will assess odds from a variety of different markets spanning a range of different leagues and competitions to form a complete idea of exactly how strong each bookmaker's odds are.

The more competitive a bookmaker's odds the better, with the odds offered for the likes of bet boosts and bet builders all coming in to play when assessing this category. Similarly to the 'football odds' category, each bookmaker is evaluated and assessed on the strength of the odds they offer for horse racing.

As always, the more competitive the odds the better, with the odds offered for both in-play and pre-race markets assessed. All markets that each bookmaker offers odds for, such as 'race winner' and 'tri-cast', are assessed to ensure the UKBA gather a full understanding of the quality of horse racing odds offered by each bookmaker.

All of the bookmakers involved in the UKBA will have the markets they offered assess, with the more variety in the markets they offer the better. The range of markets offered for each sports are assessed, as well as the total number of sports they offer markets for.

The bigger the selection of markets the better, with the amount of sports they offer markets for also being assessed in this category, with each bookmaker performing better depending on whether they cover a wider span of sports.

Customer service is one of the more important areas of a bookmaker's sportsbook, and is thus one of the more vital categories that the UKBA cover.

Each bookmaker's customer service options are evaluated in a number of ways, such as how helpful they are and how easy they are to contact. Additionally, the types of customer service options that each bookmaker offers, as well as the times each service is available from, are also evaluated, with the more options offered to users, and the longer they're available, the better.

The bookmakers taking part in the UKBA are all assessed on the range of banking options they allow players to use when managing their funds. As always, the more options that are available the better, with each bookmaker performing better should they offer a wider range of banking options.

Additionally, factors such as deposit and withdrawal time, as well as minimum deposit and withdrawals, are also assessed.

Bookmakers are assessed on the overall betting experience of their sportsbook, with this covering both their mobile sportsbook, desktop site and app. The overall experience that each user has when using each of these making up the final ranking for this category. Factors such as ease of use, loading times and sportsbook design are just some of the areas assessed in this category.

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